1. You’ll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and e-mail address in your resource box.

To find publisher you can submit your articles to, you can simply visit Google and enter a keyword phase that describes your target market (e.g. business owner) plus the work newsletter or ezine: +”business owner” +newsletter

2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.

3. Your article might also be placed on the publisher’s home page. If they publish each issue on their home page this will give you some extra exposure.

To make it easier for the publisher, provide also an URL to a web page with your article on it. The easier it is for the publisher to use your article, the higher the chances that they will do it.

4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe.

5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don’t publish your articles.

6. You might get extra income from people wanting to hire you to write other articles, books, or even ask to speak at seminars. This is a great way to multiply your incom^e.

7. You could allow ezine publishers to publish your articles in their free e-books. Since people give them away, your advertising could multiply all over the internet.

8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They’ll allow their visitors to republish your article.

Another option would be to submi^t your article to article directories. To find article directories that you can submit your articles to, you can again simply visit Google and search for: “article directory”

9. You’ll gain people’s trust. If they read your article and like it, they won’t be as hesitant to buy your product or service. You will then be able to increase your profits.

10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It’s a win/win situation.

Tip: If your article recommends one of your own resources, offer the publisher a percentage of each sale for publishing your article. This could be done by using a special order link, or if you have an affiliate program, by allowing the publisher use his one affiliate link.

Frank Bauer is the owner of Add2it.com – Scripts & Services for your Web Business at http://www.add2it.com and the publisher of the More4you Newsletter at: http://www.more4you.ws To see how he can help you, visit: http://www.frankbauer.name

Reprint rights to this article are granted, as long as it is not modified and the resources plus this signature remain unchanged.

"Research?"

Let’s say it again?

"Research"?Grrrrrrrr.

The word "research" can make many eBusiness owners cringe. Why? Because it sounds like such hard work.

Let’s analyse the word itself. "Search" means to go looking for something and "re" means "again". Put them together and it means to go looking for something again.

Guess what?

Research is hard work. However, to survive online research must be done and it must be done on a regular basis. So if you don’t like doing research, well basically, that’s too bad. It’s time to take it by the hand and make it your friend because you need to do research to be a successful eBusiness owner for these reasons:

• Research is going to take time, however, in the long run it’s going to save you a lot of money.

• Research is what’s going to set you apart from everybody else. By taking the time to research hot topics, hot websites and the latest techniques of Internet gurus you are going to learn what is currently working and what is currently not working – taking advantage of the mistakes that others have made – and that information alone is priceless.

• Research is going to make you look like an expert. People will want to join your list, belong to your private site, read your books because they know you spend the time researching the latest up to the minute trends and techniques.

• Research is what the majority of eBusiness owners avoid doing like the plague. Why? Because people are inherently lazy and if there’s an easier way of getting from (a) to (b) people will consistently choose that route.

• Guess what? By doing research that other people hate doing you will become a valuable regular source of information to an unlimited number of people.

So let’s say the word again and this time let’s say it slowly and with a smile?

:O) R E S E A R C H )

See, it doesn’t seem so awful now, does it? Because research is what is going to save you a lot of money, make you a lot of money, and research is what all successful Internet marketers do on a regular basis.

It’s time consuming

It’s annoying

Sometimes it’s a right royal PITA (Fill in the blanks with this one ;O))

However, it’s a necessary evil so let’s learn to really love it.

Okay, now that I hope you are feeling a little warm and fuzzy towards doing research ;o), what every Internet marketer must do on a regular basis is research what advertising works.

And the first step is to find a newsletter/ezine to advertise in and to do that you need to spend a bit of time collating some information.

Here’s 10 things to do before you spend a dime on advertising: